Nankin Lab Brand
Destruction as a constructive weapon
There is a rare pleasure in seeing a building collapse, in breaking a paper in a half, or blowing up a balloon. These are acts that sometimes last less than a second, and being so ephemeral, makes you run longer in a shorter time. These are situations involving speed and high intensity. Nankin Lab is an experimental design studio that recreates on these moments to generate new projects.
The visual identity of the studio focuses on the first idea of Tangram graphic destruction. Using as main ingredients sans serif fonts and bold color harmony.
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Watch the process